3 Key Reasons Why Freshly Fried Chicken Is Delicious
At Wildfire Burgers, we serve more than just quality burgers. We take immense pride in creating our signature fried chicken. Frozen chicken is never used. Rather, we use only quality and fresh broiler chicken from a local farm, which they deliver to us daily at the crack of dawn.
What makes our delicious, golden-brown fried chicken different from the rest is due to the meticulous marinating process that we ensure every chicken gets before they are cooked. We brine the chickens for 24 hours to allow the flavour of our marinade to seep into the flesh. This marination step is to ensure that every bite you take is 100 per cent juicy and flavourful. Our fried chicken is also made to order, which means we prepare the fried chicken only when guests order it. We sell our signature fried chicken individually and in sets of 3s and 10s. We ensure that serving quality meals is not only a part of our responsibility, but most importantly, our passion. In this article, we share three key reasons why freshly fried chicken is such a delicious treat.
Reason #1: The Crunchiness
Scientific studies have proven that the layer of perfectly fried chicken skin is one of the key factors to the mouth-watering dish. Charles Spence, an experimental psychologist from the University of Oxford, once published a study in a food science journal called 'Flavour' in 2016. In his findings, he stated that the produced sound when biting down on a freshly fried chicken, that crunch, is the hidden fundamental reason for its deliciousness. He stated that sound is a 'forgotten flavour sensory' that engages our multisensory experience of the dish, thus boosting its flavour.
How we perceive the sound when eating a particular dish helps boost the textural qualities that our brain perceives, as well as its flavour. Hence, when people eat fried chicken, what sets apart an 'ok' chicken from a really good fried chicken, is the crunchiness and crispness of the battered skin.
Reason #2: The Multisensory Experience
Because of how our body structure is, one hears the fried chicken they are munching on much louder than the people they are eating with or those around their table. The sound of the crunch sends a signal to our brains, indicating that because of the crunch, the fried chicken is fresher than if it does not produce that crunch. This can be due to our neurochemistry, which has evolved from our ancient predecessors, who were hunter-gatherers. During those times, a lump of mushy meat or vegetable is associated as less fresh or pleasant. Besides indicating its freshness, a crunchy fried chicken promises its consumption instead of a boring meal, a multisensory culinary experience. Who does not like biting down on freshly fried chicken and just hearing that crunch as they bite the chicken skin?
Reason #3: The Flavour Chemistry
Everybody has a bad impression of fats. While it is definitely unhealthy when consumed in excess, our body does actually need some fats in our diets for satiety and health. The combination of salt in our fried chicken seasoning, as well as the natural fat in chicken, helps our bodies be aware that we are consuming a dish or a meal that is delicious, filling, and satisfying. The way how a crunchy fried chicken brings a plethora of texture and taste creates a 'dynamic contrast' sensation in our culinary experience. This is why fried chicken is evidently more satisfying, fun, and delicious to eat than most dishes.
Fried chicken is also packed with umami, an isolated flavour that brings savoury pleasure. It has been proven to contribute to one of the most satisfying aspects of flavour. Umami is created by a chemical process known as polymerisation, in which food acids join in a chain, creating a delicious and complex flavour that tickles our taste buds.
Conclusion
Fried chicken may seem like a simple dish, but behind its flavours are ample complexities that make it such a classic food. If you are looking to be wowed by a perfectly fried chicken in Singapore, then head to Wildfire Burgers. With our special chicken, we bring you both flavours and health that will leave you satisfied, filled, and entertained. Check out our menu to find out what else we offer!